Generate quality leads with a focussed online marketing website
Combine solid web marketing thinking with proven lead capture practices
Lead generation is the process of generating consumer interest for a product or service with the goal of turning that interest into a sale. In online marketing this typically involves collecting a visitor's contact information (called a "lead") via a web form.
Lead generation is a core part of the sales funnel for many B2B companies since their products can cost thousands of dollars and web visitors less likely to buy their product or service directly from the website. Collecting leads allows the businesses to educate and nurture prospective customers through e-mail marketing, before reaching out to them directly via salespeople.
Lead gen is also important for ecommerce and other businesses, as e-mail marketing remains one of the most effective channels for marketing online, and gathering a prospective customer's contact info allows the business to market to them later, even if they do not make a purchase immediately.
How Lead Generation Works
There are two main components to the lead generation process: getting traffic to your site and then convincing them to share their contact information with them with you.
The first step of the process is finding an effective way to attract prospects to your website. Depending on your company's goals and budgetary constraints, there are many ways to start attracting prospects to your site.
Once visitors start arriving to your site, the next step is to convert them into leads via an online form. This can be done in many ways but involves getting users interested in your product or service and getting them to submit their contact info, often through the use of an incentive (known as a "lead magnet").
Once a lead is created, businesses need to pay close attention to nurturing the lead. This nurturing process typically involves marketing automation campaigns via e-mail with content that helps to educate and persuade the prospect.
After a lead has been nurtured, a prospect can be convinced to make a purchase on the website or by reaching out to a salesperson. In enterprise sales, it is often the sales team that reaches out to the prospect to close the deal.
Our Lead Generation services include:
Law Consulting
Our task is cut out to optimize and increase traffic to our clients' websites, convert potential clients into real ones, and keep them loyal to our clients and their law firms. We achieve that for our clients with our time tested lead generation, lead management and conversion tactics.
Real Estate
We drive the traffic and convert it into real estate buyer & seller leads, allowing our clients to focus on what they do best - working with buyers and closing transactions. We help our clients stay in control of their lead generation, property management and marketing strategy. A high conversion real estate lead generation website is focused on the market our clients specialize in.
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